The holiday catalog alludes to the festive feel of the holiday season while remaining sophisticated and high minded. Luxe bags and shoes are surrounded by playful gold and silver sets. The catalog images were such a hit that they were repurposed for light boxes and other displays. The corporate gifting catalog uses minimal all white sets to keep the product at the forefront while maintaining visual interest. A surreal purple world recreates the feel of the season's campaign for product focused images featured in the New York Times. This work included creating concepts, providing on-set art direction, retouching supervision and final production. Created at The O Group

Positioned as the first brand of luxury coffee, Demours asks consumers to reconsider their perception of the beverage and savor it like a fine wine. The brand collateral utilizes textured papers and fine printing methods to evoke a feeling of old world luxury. Illustrations showcase the lifestyle of the brand and contrast the other materials. The project included positioning and design direction of logo, visual brand system and illustrations. Created at The O Group

The kit emphasizes the darker side of this larger than life privateer. Using the bottle as a jumping off point, the design contrasts the olde world typography and illustrations with a clean modern aesthetic. The brand book tells the real life tale of Captain Henry Morgan interwoven with cocktail recipes. Project included kit and brand book concept and art direction of design, copywriting and production. Created at The O Group

Images Courtesy of The O Group

Sandy Leong Jewelry designs pieces inspired by the movement and beauty of nature. Collection photography emphasizes these organic forms using cut paper in the form of her signature shape. An evolution of this idea uses topographical landscapes to add depth and dimension to this world. Her collateral emphasizes simplicity and uses texture and form to showcase the jewelry. The project included art direction of campaign concepts, photoshoots and collateral design.

Photography courtesy of The O Group

Measure Lounge is an extension of the Langham Place hotel's unique concept of luxury hospitality with a British twist. A new take on tweed provides a colorful background and unexpected pop of color to contrast modern, muted interiors and luxe materials. This rebrand included positioning, naming, design, art direction and production of collateral and photography. Created at The O Group

Photos Courtesy of The O Group

Embodying the energy and attitude of the dance music scene, BigShot showcases artists, reviews and fashion. The logo and collateral use big, bold typographic messages to portray the mag’s in your face style. A custom typeface and typographic treatments for feature stories give the publication a unique look and feel. Hired as the founding Art Director, I concepted and designed all collateral, spreads and materials.

The Unreserved American Indian Fashion and Art Alliance is a galvanizing voice for the creators and communities it represents. This concept utilizes stark color palettes and modern graphic treatments to give the organization a bold and innovative visual identity. Concept created at The O Group

To launch in the United States, the brand is positioned to bridge past, present and future. The simple visual language of a timeline emphasizes this idea and connects imagery of the designs to their inspiration and crafting. On-model photography utilizes the female form and rich lighting to highlight the artistry and detail of the pieces. Project included design direction of positioning, visual language, concept, logo refinement, photography, retouching and all collateral. Created at The O Group

Photography courtesy of The O Group

Kiyume, male in Swahili, is a new concept in retail—an ever changing selection of curated goods exclusively for men. The branding portrays a mix of fashion and strength that also serves as the basis of a series of ever changing patterns. The ad campaign features an eclectic mix of goods shot in a modern style to portray the retail concept rather than a specific product mix. Project includes positioning, direction of visual system and branding as well as on-set photo art direction. Created at The O Group

Created for the global brand team, the guidelines detail how to create displays and collateral worldwide. The concept emphasizes the height of the master brand elements as well as utilizes recognizable brand assets across a variety of mediums. The work included design, art direction, copywriting and production of the guidelines and travel retail windows. Created at The O Group

Branding and logos created for a variety of clients. Includes both approved designs and concepts. Work completed at The O Group, Ink & co, Design Machine and independently.

Expressive, hand-drawn illustrations evoke destinations and the upbeat lifestyle that make Effy Jewelry unique. Bright pops of color complement neutral warm grays to create a Caribbean inspired color palate, while collection shots show an abundance of pieces to emphasize the variety of styles available. The project included positioning, concept creation, on-set art direction and website and illustration art direction. Created at The O Group